Posts Tagged ‘shopping’

Selling Blue Elephants mentions 3 types of mindsets of consumers. The imaginer: “Describe the situation, the ambience to me, and paint me a romantic picture. I am not so interested in the food.” The elaborate: “Describe the product by painting a word picture, and these people will love the product. These people are really into […]


Aisles, consumer patterns, studies and facts. It’s all logistics coupled with the science of consumer behaviour. – selecting good wholesome fresh food is an uplifting way to start shopping, and it makes people feel less guilty about reaching for the stodgy stuff later on – placing popular items halfway along a section so that people […]