Posts Tagged ‘RDE’

If a presidential candidate were a food, what would he be, and what kind of shoppers would be putting him in their carts? Just to ponder on during the day. A question full of significance if you think of it. In a world of consumerism nearly everything is demand and offer, and of course related […]


Today I’d like to share with you a story and its learning point. In an old hunters’ story, two hunters were preparing to go to the jungle to hunt a tiger. One of them was putting on light and comfortable running shoes, whereas the other had his old heavy boots. “Do you think it will […]


Permanent mindful experimentation enables companies to survive the competition and succeed. Create a culture of disciplines experimentation and learning that is critical for the competitive market that faces you today. You learn while doing. The benefit is simple. You optimize your development and communication over time. Change is the only constant!


While reading “Selling Blue Elephants” I learned about the process of RDE, which proves to be very useful in product development. “In many cases, consumers cannot articulate exactly what they need, want or like.” “Identify and experimentally explore the factors that could drive consumer interest.” “Show consumers several systematically designed prototypes.” Steps in RDE: Think […]