Posts Tagged ‘Marketing’

If a presidential candidate were a food, what would he be, and what kind of shoppers would be putting him in their carts? Just to ponder on during the day. A question full of significance if you think of it. In a world of consumerism nearly everything is demand and offer, and of course related […]


While reading “Selling Blue Elephants” I learned about the process of RDE, which proves to be very useful in product development. “In many cases, consumers cannot articulate exactly what they need, want or like.” “Identify and experimentally explore the factors that could drive consumer interest.” “Show consumers several systematically designed prototypes.” Steps in RDE: Think […]