Posts Tagged ‘international marketing’

11Dec08

International marketers cannot afford to be ethnocentric. Advertisements


In 1970s the International Product Cycle Theory would give rise to the idea that “Necessity is the mother of invention”. In these times of crisis, nowadays, we need models and specialists to turn the world around and invent new models for the messed up investments and debts.


Today for Marketing we talked among others, about consumerism. My question to you is: as a consumer are you aware of the rights you can exercise? Are you willing to? Or do you just enjoy buying for the sake of buying? “The efficiencies of mass production created mass consumerism.” (Working over time, FT.com, Nov 8, […]


There are possibilities for a better world, through perpetuating creativity. Companies sharing their expertise with and for the benefit of local less developed markets, while incentivised by the environment, have the opportunity to make positive changes in the world. The more important actors to to develop creative capitalism are corporations, because they can act now! […]


“When the UN promotes such concepts as birth control and breast-feeding, this should be viewed as international marketing” International Marketing: Analysis and Strategy – Sak Onkvisit and John J. Shaw