Posts Tagged ‘dialogue’

A slideshare presentation inspired me to think more about the development of branding, more specifically digital branding. Why does a company brand itself and its products? My response is to create a link between the customers and itself. Links in terms of web 2.0 refer to dialogs, dialogs about the brand, about the people – involving […]

“Customers want to see inside your organization, they want to talk to the people who make it what it is, they want to hear their stories. What they don’t want to hear is  you telling them why your company, producs and services are the best.” Enterprise 2.0 by Niall Cook