Posts Tagged ‘consumers’

Nestle’s strategy in a period of recession focuses on nutrition values from its sweet products. The Economist has an article about this, questioning whether the shift towards healthy chocolates and sweets is advantageous in present times. Peter Brabeck-Letmathe, the firm’s chairman, and Paul Bulcke, its chief executive, hope to transform the food company into the […]


Selling Blue Elephants mentions 3 types of mindsets of consumers. The imaginer: “Describe the situation, the ambience to me, and paint me a romantic picture. I am not so interested in the food.” The elaborate: “Describe the product by painting a word picture, and these people will love the product. These people are really into […]