Posts Tagged ‘branding’

I wrote this article for CEMS Magazine. I would gladly answer your comments. ——————————————————————————————– Whether you are a company or a customer, you must have heard of online brand communities. As a matter of fact, the first thing that comes to one’s mind upon hearing the term is social media: a fad or an opportunity? […]


Nestle’s strategy in a period of recession focuses on nutrition values from its sweet products. The Economist has an article about this, questioning whether the shift towards healthy chocolates and sweets is advantageous in present times. Peter Brabeck-Letmathe, the firm’s chairman, and Paul Bulcke, its chief executive, hope to transform the food company into the […]


This morning I read an interesting article about the role and impacts of plastics in our globalized world. FT weekend edition booklet (FT Weekend, 26/27 April 2008) characterizes it as: “man-made, virtually indestructible and it symbolizes everything everything that is wrong with our throwaway consumer culture” There is actually a Museum of Brands, in Notting […]