I am reading an exciting article in the Financial Times on the purpose of economists and their role in predicting the crisis with all its mismatched predictions. David Marsh considers that economists don’t really serve any special purpose, that they’ve come in the same package with modernity and now we just can’t do without them. His article is most wonderfully written in the literary sense and I find great similes that make one smile, were they of the profession or not.

“a continuous carousel of spectacle that helps put the things we don’t know about the world into some sort of warped perspective”

However, Mr. Marsh finds some sort of use for economists in behavioral studies, wraped in a predefined project:

Studying their attributes and affectations has become an advanced branch of behavioural psychology.

Robert Skidelsky considers that the economics profession does not have pretenses beyond other sciences, it is not more special and therefore could not have entirely predicted and foreseeing “the exact risk in the system”.

There are more opinions in a well-written combo of trying to define the purpose of economists. You can read them all here.


I have recently read an article in Project Management Today magazine, about being involved in projects and the difficulty of bringing them successfully to completion. No doubt it is not easy at all to stop a project, be it so that we might be blinded by several factors on the way – one being the must-do task of completion itself, no matter whether the project is itself successful in the first place.

Some featured causes for the reluctance of stopping a project are:

–          Emotional attachment

–          Confirmation trap

–          Where’s my next job

–          Fear of not reaching personal goals

–          Fear of disappointing the sponsor

–          Sunk-cost bias

If your project is not what it should be, would you rather stop it or go on with it changing things on the way? Which is your immediate goal?

We encounter such projects in our every-day lives. The important point is to be aware of your motivations and how they match the actual environment and state of things.

Example: Is it a good time to renovate the living room? Can I really do it myself? Do I need to borrow money for this? Is it too big of a hassle at the moment? Do I need to do it because of my own personal goal and sense of achievement? Can I rather hire someone to do it?

“Customers want to see inside your organization, they want to talk to the people who make it what it is, they want to hear their stories. What they don’t want to hear is  you telling them why your company, producs and services are the best.”

Enterprise 2.0 by Niall Cook

Enterprise 2.0


McAfee suggests that Enterprise 2.0 has become a reality because of three broad and converging trends:

  1. Simple, free platforms for self-expression: A.J.Liebling said that “freedom of the press is limited to those who own one”
  2. Emergent structures, rather than imposed ones: technologists started to build tools that let structure emerge.
  3. Order from chaos: the ability for people to quickly and easily filter, sort and prioritize the flood of new online content.

Enterprise 2.0 by Niall Cook

Social media is getting tremendous load of attention these days: which makes me happy, since I am writing my thesis in the field.

I have recently learned about the Master Programs in Social media, offered by Birmingham City University and University of Salford. It is getting more and more serious this way.

I want to share with you an intro video to Social Media. I wonder how they would actually teach Social Media in universities …

Green conversations are everywhere.

Last week, MashableMashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too.

Here are the top 5 discussions recently monitored on Twitter:

  1. Celebrating World Environment Day: UN commiting to plant a tree for every follower on Twitter
  2. World Environment Day Dell:  Dell encouraging followers to upload photos about what they’re doing for the environment
  3. Pushing brand towards corporate responsibility: with campaign to be launched by GreenpeaceUSA
  4. Highlighting the impact of global warming: by the Environmental Defense Fund
  5. Promoting the electric car: by GM

Find more details about the aforementioned on Mashable.

“It is human nature to trade. People want to do it. People want to meet other people. People want to learn. They want to share. People want to buy things and people want to sell things. They want to congregate. They want to travel. People want new experiences. They want to laugh, smile, sip tea, and listen to music. They want fond memories and beautiful carpets. So why is monetizing social media so complicated? What is the big secret?” The Ingenesis Project

I am compiling research and recent studies on social media, perceptions and discoveries. It relates a lot to human behavior and relationships. I really enjoyed Dan’s post on the culture of buying and it makes me wonder about the development of what social media can become. That’s why  Ihave decided to write my thesis on the this topic, focusing more though on consumer centricity, from the firm’s point of view.