Archive for the ‘Technology’ Category

A slideshare presentation inspired me to think more about the development of branding, more specifically digital branding. Why does a company brand itself and its products? My response is to create a link between the customers and itself. Links in terms of web 2.0 refer to¬†dialogs, dialogs about the brand, about the people – involving […]


I’ve read the other day an article in FT Weekend edition, about Lars Bek, a Danish programmer (who has worked in Sillicon Valley as well). His most recent computer software program is the V8 — part of the Chrome web browser. Lars is the one who built this vital component for Chrome (the JavaScript engine). […]