Archive for the ‘Product Development’ Category

Nestle’s strategy in a period of recession focuses on nutrition values from its sweet products. The Economist has an article about this, questioning whether the shift towards healthy chocolates and sweets is advantageous in present times. Peter Brabeck-Letmathe, the firm’s chairman, and Paul Bulcke, its chief executive, hope to transform the food company into the […]


I’ve read the other day an article in FT Weekend edition, about Lars Bek, a Danish programmer (who has worked in Sillicon Valley as well). His most recent computer software program is the V8 — part of the Chrome web browser. Lars is the one who built this vital component for Chrome (the JavaScript engine). […]


If a presidential candidate were a food, what would he be, and what kind of shoppers would be putting him in their carts? Just to ponder on during the day. A question full of significance if you think of it. In a world of consumerism nearly everything is demand and offer, and of course related […]


Today I’d like to share with you a story and its learning point. In an old hunters’ story, two hunters were preparing to go to the jungle to hunt a tiger. One of them was putting on light and comfortable running shoes, whereas the other had his old heavy boots. “Do you think it will […]


Selling Blue Elephants mentions 3 types of mindsets of consumers. The imaginer: “Describe the situation, the ambience to me, and paint me a romantic picture. I am not so interested in the food.” The elaborate: “Describe the product by painting a word picture, and these people will love the product. These people are really into […]


While reading “Selling Blue Elephants” I learned about the process of RDE, which proves to be very useful in product development. “In many cases, consumers cannot articulate exactly what they need, want or like.” “Identify and experimentally explore the factors that could drive consumer interest.” “Show consumers several systematically designed prototypes.” Steps in RDE: Think […]