Archive for the ‘Marketing’ Category

I wrote this article for CEMS Magazine. I would gladly answer your comments. ——————————————————————————————– Whether you are a company or a customer, you must have heard of online brand communities. As a matter of fact, the first thing that comes to one’s mind upon hearing the term is social media: a fad or an opportunity? […]



Nestle’s strategy in a period of recession focuses on nutrition values from its sweet products. The Economist has an article about this, questioning whether the shift towards healthy chocolates and sweets is advantageous in present times. Peter Brabeck-Letmathe, the firm’s chairman, and Paul Bulcke, its chief executive, hope to transform the food company into the […]


Green conversations are everywhere. Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. Here are the top 5 discussions recently monitored on Twitter: Celebrating World Environment Day: UN commiting […]


If a presidential candidate were a food, what would he be, and what kind of shoppers would be putting him in their carts? Just to ponder on during the day. A question full of significance if you think of it. In a world of consumerism nearly everything is demand and offer, and of course related […]


Selling Blue Elephants mentions 3 types of mindsets of consumers. The imaginer: “Describe the situation, the ambience to me, and paint me a romantic picture. I am not so interested in the food.” The elaborate: “Describe the product by painting a word picture, and these people will love the product. These people are really into […]


I was reading these facts and began to ponder on the significance of such a waste.. because if the marketing efforts don’t work, then the approach must be flawed. Why not save paper? The direct marketing industry consumes 3.6 million tons of paper annually, over 13 percent of all printing and writing paper. Like credit […]