Enterprise 2.0


McAfee suggests that Enterprise 2.0 has become a reality because of three broad and converging trends:

  1. Simple, free platforms for self-expression: A.J.Liebling said that “freedom of the press is limited to those who own one”
  2. Emergent structures, rather than imposed ones: technologists started to build tools that let structure emerge.
  3. Order from chaos: the ability for people to quickly and easily filter, sort and prioritize the flood of new online content.

Enterprise 2.0 by Niall Cook


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