Archive for July, 2009

“Customers want to see inside your organization, they want to talk to the people who make it what it is, they want to hear their stories. What they don’t want to hear is  you telling them why your company, producs and services are the best.” Enterprise 2.0 by Niall Cook

Enterprise 2.0


McAfee suggests that Enterprise 2.0 has become a reality because of three broad and converging trends: Simple, free platforms for self-expression: A.J.Liebling said that “freedom of the press is limited to those who own one” Emergent structures, rather than imposed ones: technologists started to build tools that let structure emerge. Order from chaos: the ability […]