SEO – the basics


SEO or Search Engine Optimization is the process of optimizing one’s website to get better results in search engines. The goal is to efficiently alter (or adapt) a web site so that it does well in the organic, crawler-based listings of search engines. Is it an industry? It’s part of advertising and promoting, of making your site visible to readers worldwide, visible in searches.It deals with the content as well as tools related to testing, search and optimization.

PowerCMS defines it as “the process of selecting targeted keywords that reflect the content of a Web site, placing them within the meta tag, creating a doorway page for each search engine, and testing the search engine results to make sure the site is well placed based on the keywords you selected. It is an art and a science which, because of the technology, is constantly evolving. Companies now exist to provide this kind of specialized service.”

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