Archive for December, 2008

Aisles, consumer patterns, studies and facts. It’s all logistics coupled with the science of consumer behaviour. – selecting good wholesome fresh food is an uplifting way to start shopping, and it makes people feel less guilty about reaching for the stodgy stuff later on – placing popular items halfway along a section so that people […]

Soovle solves?


Soovle is a search engine. That much anyone can tell. But do you want to find relevant related information in all fields of search? Maybe there is a book, a dictionary definition  for what you’re looking for. Do you want to find all the exisitng related words? Well this seems like a shot. But why […]

It is a recent concept, born out of the need for creative solutions from proactive people. Entrepreneurship and innovation for sustainability – “Business with a Cause”.The concept takes its departure from generic entrepreneurship theory development, its extensions and further contextualization into the domains of sustainability, primarily through recent research.

The very centrality of media relations makes it urgent that we reconsider and reformulate our notions of corporate governance. The chapter identifies two roles for the media: First of all, the media fulfil a monitor role, by reporting and investigating corporate activities. Thus they provide the verious stakeholders with in-depth knowledge and assessments on which […]


International marketers cannot afford to be ethnocentric.

did you know?


Who designed the new Acropolis Museum?– Swiss architect Bernard Tschumi Which is the symbol of Athenian Democracy?– the famous frieze that used to encircle the Parthenon

Stefan Stern from Financial Times has published a list of the best business books of 2008. 1. When Markets Collide: Investment Strategies for the Age of Global Economic Change – By Mohamed El-Erian. 2. The Logic of Life: Uncovering the New Economics of Everything – By Tim Harford 3. A Sense of Urgency – By […]