Off-web advertising

01May07

–> the digital media delivery model of the future <–

MediaGraft technology allows short ads/messages (audio: sub 10 seconds) to go ‘Off-Web’ and ‘travel’ with the music, all without draconian DRM and without another music player or plug-in.

This means users can listen to the music when, how and where they want – and makes certain artists gets paid.

The first website to offer this is www.we7.com

Innovation? Again? :)) well, I will try this to see the effect .. to experience and I will let you know the feeling. Of course you may try this yourself. Only, I’d rather pay $1 than listen to ads in my iPod playlist …. still a bit skeptical if this new model is going to work. Time will tell I guess.

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