26Dec06

´Obsession. Observation. Overkill. Creating a viral campaign isn’t like filming a 30-second spot and then sitting back and letting it run. It’s a marathon, one that takes mastery of numerous media and the creativity to spin out a form of open-ended, multilayered, living entertainment that will keep an audience engaged for as long as possible.´

read more here

Sometimes viral marketing is interesting, taking your breath away just like a rollercoaster, making you totally enjoy the ride… BUT I really do hate those campaigns that infiltrate in your life when you less wish for them too. Maybe viral campaigns should first investigate the prospective customers’ real wishes and not aim to re-create need for products out of the blue. Start from something palpable and then lure the customer.. 🙂

Advertisements


No Responses Yet to “”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: