´Obsession. Observation. Overkill. Creating a viral campaign isn’t like filming a 30-second spot and then sitting back and letting it run. It’s a marathon, one that takes mastery of numerous media and the creativity to spin out a form of open-ended, multilayered, living entertainment that will keep an audience engaged for as long as possible.´

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Sometimes viral marketing is interesting, taking your breath away just like a rollercoaster, making you totally enjoy the ride… BUT I really do hate those campaigns that infiltrate in your life when you less wish for them too. Maybe viral campaigns should first investigate the prospective customers’ real wishes and not aim to re-create need for products out of the blue. Start from something palpable and then lure the customer.. 🙂


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