Human memory


“Human memory is a fragile commodity that can easily be fooled and manipulated.
Researchers in Canada showed that people can be persuaded that they are familiar with a particular brand of goods and that they prefer it to others, if they are asked to solve a simple puzzle – in this case an anagram – before being shown the target brand. Psychologists call this the ‘revelation effect’.”

Science briefing by Alan Cane — Financial Times, June 30, 2006

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