look beyond

02Jul06

  • Look beyond your industry sector for competition. Often consumers will be making the choice between buying jewellery, getting a new car or going on holiday.
  • If you can’t afford an expensive global advertising campagin, focus on your most important markets. You can return to new markets when you’ve got a larger budget.
  • Use design as a tool to make your brand more desirable and contemporary. Good design can reinvent your brand for a modern surface.
  • If your brand is in the dolldrums, look beyond your own products. You may need to revitalise the whole industry – make sure other stakeholders, such as retailers, are also doing everything they can.

Brand Strategy, Dec/Jan 2006 Issue 198
webpage

Advertisements


No Responses Yet to “look beyond”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: