secret of success


“It’s about being passionate about what you do. So if you focus on being curious every day and finding out what consumers want, that’s what creates a dynamic business. I’m not sure it’s any more fundamental than that.”

“When you find a love of what you do and do it to the best of your ability, inevitably you unlock opportunities for yourself, and people keep giving you things to do.” Charlotte Oades, Coca-Cola GB’s president

Brand Strategy, Dec/Jan 2006 Issue 198


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